Zaitoon Tara Edible oil advertisement not to be telecasted on TV
Advisory Zaitoon Tara Edible oil advertisement not to be telecasted on TV
Zaitoon Tara Edible oil advertisement not to be telecasted on TV
The advertisement was carried shown on 23rd April, 2013 at 22.3e hours pertaining to "Zaitoon Tara Edible oil".
After that complaint was filed
"Zaitoon Tara Edible oil". The advertisement claims that edible oil prevents cancer, diabetes, acidity cholesterol etc. which is in violation of Rule 7(5) of the Advertising Code.
The consumer complaints council (ccc) of Advertisement Standard council of India (ASCI), in its'meeting, took up the issue and concluded that the claim, ,,edible oil prevents cancer, diabetics, acidity, holesterol, etc." was not substantiated and was misleading.
It further held that claims regarding prevention of cancer, diabetes by consumption of edible oil was in breach of the law as it violated the Drug & Magic Remedies Act.
The advertisement also contravened chapter 1.1, 1.4 and lll. 4 of the
ASCI Code for Self-regulation in Advertisement.
The complaint was, accordingly, upheld by the consumer complaints council of ASCI.
The advertiser was asked to comply the decision of ASCI by
26th September, 2013.
ASCI has now reported vide their letter dated 3’d February, 2014 that the decision of CCC was not complied with by the advertiser.
Non-compliance of the ASCI decision by the Advertiser also contravenes the Rule 7 (9) of the cable TV Network Act which specifically states that "No advertisements which violates the code for self-regulation in advertising, as adopted by the Advertising standard council of India (ASCI), Mumbai for public exhibition in India, from time to time, shall be carried in the cable service".
In view of the above, all TV channels are advised not to carry the said advertisement henceforth in their respective channel and to ensure strict compliance of the aforesaid Rules & Advertisement Codes.
Zaitoon means olive
Zaitoon Oil means Olive oil
Zaitoon Ka Tail means olive oil
Reality views by sm –
Tuesday, October 21, 2014
Tags – ASCI Ban Zaitoon Tara Edible oil advertisement
