In Depth with details ASCI upheld COMPLAINTS AGAINST 87 OUT OF 108 advertisements
ASCI UPHELD COMPLAINTS AGAINST 87 OUT OF 108 ADVERTISEMENTS
ASCI’s proactive initiatives saw the number of complaints increase 5 times (YoY)
Personal and healthcare sector was no 1 in misleading advertising followed by
Education category in 2013
In December 2013, ASCI’s Consumer Complaints Council (CCC) Upheld complaints against 87 ads. Health & Personal Care category continued to lead with the highest number of complaints received In December 2013.
In the year 2013, Advertising Standards Council of India introduced various initiatives ensuring
quicker and stronger actions against all advertisements violating its code. The National
Advertising Monitoring Service (NAMS) helped the self-regulatory body to cast its net wide on
the defaulting advertisers, and Online Complaint and Monitoring Service (OCMS) made it
Convenient and faster for consumers to file complaints against misleading advertisements.
In addition, ASCI also launched online monitoring of ads to track advertisements in the online
Space and also introduced Suspension Pending Investigation for taking quick action against those
Advertisements whose continuation may be against public interest. These initiatives resulted in a
Five-fold increase in the number of complaints.
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld. Out of these
misleading advertisements, approximately 40% were the education sector advertisements and
36% from the personal and healthcare category.
ASCI CCC Decisions in December 2013
HEALTH AND PERSONAL CARE
The CCC found the following claims in health and personal care product or service ads of 65
advertisers, released in the press to be either misleading or false or not Adequately/scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act.
Complaints against the following ads were UPHELD –
The Body Care Slimming & Beauty Clinic for Men and Women:
Claims that they can help with 10 kg weight loss & 40-50 cms loss.
Ranbaxy Laboratories Ltd: Claims that by consuming Ranbaxy Garlic Plus every day is
more effective than eating raw garlic or cooked.
Benda Accupuncture Slimming Centre: Successful treatment of paralysis, Parkinson,
Uranyx Healthcare: Claims that Ura Stone Drill Syrup helps you get rid of kidney stone.
Hotmain Dawakhana:100% quick, effective and permanent treatment of impotence,
premature ejaculation, small-thinness, semen in urine, night fall, sugar, nil sperms, less
Devi Ayurvedic Products:
Claims that these products are very beneficial in Liver and
Hindustan Research Health Product:
Zeroton claims that ‘With the consumption of
Zeroton one need not go for a regular exercise.’
Adhi India Advanced Hair Restoration Centre:
Claims that they have received award for
'Best Hair Transplant & Hair Restoration Organization in India' for the year 2013.
Piles Care Point: Claims that they help get rid from all types of addictions; get your kidney
stone removed by Ayurvedic medicine.
Welkin Convergence Pvt Ltd:
Morning Mist claims that the 1. Nectar drops are specially
formulated combination of antioxidants.
The glucose tolerance factors in nectar drops helps insulin combine with its receptors easily & hence regulate blood sugar, protects
pancreas and manages diabetes and its complications.
Baljiwan Medicines Pvt Ltd:
The Shakti Tarang consists of Shilajit & Ashwagandha.
Shilajit - Stops impotency, premature ejaculation and helps in increasing time.
Ashwagandha - Makes new semen, makes semen thick and makes muscles
Rechoice Hair Oil:
Claims the ‘money back guarantee on hair growth upto 2 inch within 35 days.
Welfeed Remedies Pvt Ltd:
Kush Drops claims that it enhances memory power. 2. Luv
Kush drops are 100% ayurvedic and free from side effects.’
Smile Dental Zone:
Claims that it is the ‘most trusted no.1 advanced dental clinic.’
Keya Seths Aromatherapy:
Keya Seths Keya Special claims that it helps you get ‘slim
without gym’, ‘cut down on obesity’. ‘Reduces excess body fat, provides nourishment,
enriched with natural goodness, 100% ayurvedic & ‘no side effects.’
Pangene Biotech Ltd:
Bodydear Range of Products claim various misleading claims:
Vaginal Tightening Cream has all natural ingredients that nourishes and feeds the cells
of the vagina & helps in firmness & tightening.
Breast massage cream has all natural ingredients that nourishes and feeds the cell
below the breast, and helps in enhancing. Firmness, plumpness, fullness and a more
young looking looks.
Age Defence Q10 Protection Cream:
This advance age-lock formula enriched with
world patent seplift DPHP which is clinically proven to have 60% effective against
wrinkles. It is a safe and effective way to look young.
Vinayaka Ayur Hospital & Panchkarma Center:
Claims that it ‘cures epilepsy, cures jaundice from its roots in just 4-8 days with 100% guarantee.’
Claims that you can ‘lose 10 kgs in 21 days, 4000 people have taken laser
treatments and they are happy ‘happy losers’, instant inch loss by ultrasonic techniques’.
Teleone Consumer Products Pvt. Ltd:
Love Forever Capsules enhances sexual pleasure.
Hindustan Research Health Products:
Claims that the consumption of Fit O Fit Capsule
keeps one fit always.
Sri Sai Ayurvedashram:
Claims that ‘with the commencement of the treatment, spots
become invisible and it starts to appear as normal skin complexion.’
Claims that it can help ‘remove white spots 100% from roots, be
the spot new or old, the colour of the spots will change and mix up with the skin colour
by applying our ayurvedic medicine’.
Virgin Again Extra claims ‘result in 5 minutes, ‘Helps to compress the vagina’,
‘Helps removing the looseness of vagina’, ‘helps in giving strength to the tissues in
interior walls of the vagina and brings them back in the original form’, ‘100% ayurvedic
Sharmayu Fat Free claims that ‘age 30, look 20’, ‘easy way to look slim and
smart’. Pack visual claim – ‘Loose excess fat’. ‘Product name - Fat free.’
Shiv Shakti Ayurved:
Claims that it ‘remove stones out without operation. Get relief from
any type of piles in just 3 days’.
Uranyx range of products claims that it can help you ‘get rid of your
chronic diseases’, ‘get rid of stone - DMR violation’. ‘Ura Stone Drill Syrup removes stone
by finding them.’
Claims that it ‘tightens the vaginal walls and makes you feel young.’
Kesh Apsara Hair Oil:
Claims that it ‘stops hair fall in just 7 days.’
Breast Developer Oil & Capsules:
Claims that ‘see the beauty and size of your breasts in
just 10 minutes for the size and shape.’
Amrit Ayurveda Enterprise:
Visual implies product meant to enhance sexual pleasure.
DMR violation on claims like ‘increases manpower and gives new strength and energy’,
‘brings enjoyment in youth and ageing’, ‘reduce weight without fasting or without
exercise. ‘Reduce weight and look beautiful’.
Femi Care Tonic claims that ‘ayurvedic medicine for women's complete health.’
Was not substantiated.
Claims that it will ‘increase height 2 times faster, India's no.1 product in
India which helps grow height faster which is beneficial in mental and physical
development’. ‘Increase 3-5 inch height in 3 months, very effective till the age of 34.’
Claims that it is ‘100% herbal ayurvedic medicine’, ‘make penis
shapely and increase sex power by 30 to 45 minutes’, ‘get 100% rid of impotentness,
prematurer ejaculation, nil sperms, night fall, and bad habits like masturbation’
Seva Herbal - ‘Impotency’, ‘Premature Ejaculation’, ‘Safe and successful Treatment’, ‘No 1
Herbal Clinic in North Bengal’, ‘Size Enhancer’.
Krushna Health Care: Claims that it can ‘get you permanently rid of premature
ejaculation, impotency, small penis, thinness of penis, crookedness, night fall and
weakness arised due semen in urine.’ ‘100% herbal medicine.’
Dr. Dev Slimming Clinic: Claims that it helps lose 4-5 kg weight loss in 10 days. It also
offers money back guarantee as also 30 kgs weight loss is being promised.
Claims that it is ‘100% successful treatment of STDs, impotency, nightfall,
Bahaar Oil/Shampoo claims that it is a ‘complete solution for baldness,
hair fall, greying of hair and dandruff’, ‘shows result in just 5 days’, ‘re-grows hair’, ‘gets
rid of baldness.’
Amrut Booty Capsule:
Claims that it ‘gets rid of premature ejaculation’, ‘makes semen
thick and removes its thinness’, improves the circulation of blood in the penis and
removes the problems of penis, thereby making it more hard and fatty, ‘stops night fall /
semen in urine and is effective forever.’
HST Herbal Masti Course:
Capsules/Oil claims that ‘successful treatment of sexual
weakness, lack of sex, premature ejaculation, manly weakness, flaccidity of organs,
smallness, lack of sperms and nil sperms, mistakes of childhood and masturbation,
Sora GM: Oil/Capsules claims that ‘the problem of Psoriasis can be solved permanently by
Ayurvedic Medicine Sora-GM oil, capsule and pills.’
Meck Pharmachem Limited:
Glucomeck Tablets claims it is ‘very effective for the disease
of Chicken Guniya.’
Tirth Sai Healthcare:
Proto Capsules claim that ‘Feeling of Energy, Freshness and
Enthusiasm’, ‘Capsule enriched with White Musli, Shilajit and Salam’, ‘Increases immunity
power’, Visuals imply product meant to enhance sexual pleasure.
France Natural Products:
Guarana Fat Burner claims that it is ‘100% Natural & Veg, No
Side Effects’, ‘Guarana Fat Burner tablets dissolves the excess fat and max to lose
weight even if you were fat since childhood. An individual can expect to lose anywhere
between 05-20kg in 30 days depending upon the metabolism of your body’.
Dr. Sheetal’s Slim Express:
Claims that the patients’ insulin stopped or that she/he lost
weight in the sessions of HFU & ion magnum.
The advertisement claims that it ‘Got International respect for the
second consecutive year in Dubai’, ‘Successful treatment of childlessness, semen in
urine, night fall, premature ejaculation, smallness, weakness, sagginess, anxiety’,
‘Successful treatment weakness raised due to Sugar, Age & Obesity’
Aura Nutraceuticals Limited:
Kohinoorprash Ayurvedic Chyavanprash claims that
Kohinoorprash - enriched with Hirak, Suvarna bhasma & Shilajit - to keep away senility,
debility and ageing process, - For sexual weakness & low immunity power, - For
enhancement of longetivity, vigour & vitality.
Kashyap Clinic claims that ‘sure benefit of internal weakness, leukoria, by Ayurved and
Piramal Enterprises Ltd:
Polycrol Xpress Relief claims that ‘It can knock out acidity in 5
Dr Batra’s Positive Health Clinic:
Dr Batra’s Homeopathic Clinic claims that it is ‘Awarded
as India's only Trusted Brand in Homeopathy - Brand Trust Report – 2013.’
Shree Baidyanath Ayurved Bhawan :
Baidyanath Vita Ex Gold Plus claims that it ‘Never
lets you down’, ‘Gold Bhasma - Scientifically proven to be a natural potent aphrodisiac’,
‘Baidyanath Vita-ex Gold Plus Capsule - For Vigour & Vitality.’
Bio - Green Healthcare claims that it ‘Helps get rid of sugar, obesity, constipation, joints
pain, hair problems, gas- acidity.’
Innovative Cure claims ‘Complete freedom from baldness’, ‘No increasing white spots
(Leucoderma)’, ‘Get the skin colour immediately’
Sehat Homoeopathy claims ‘Get rid of Baldness permanently, grows hair in just 14 days’,
‘Natural Permanent Hair’, ‘Pain free procedure’, ‘100% Guaranteed Result’
Shivani Aushadhalay &Naturopathic Hospital claims ‘Treatment of increasing chest and
Emami Limited: Zandu Sona Chandi Chyawanprash Plus claims that the product gives a
child a sharp brain like Einstein & immunity like Bheem.
Kuzaolin Slimming, Laser, Beauty &Ayurveda advertisement promises weight loss of 5 kg
and 10 kg in 1 week with lipolysis.
Dr. P. K. Jain Clinics claims ‘Meet for most successful treatment of Sex Problems and less
sperm count.’, ‘World's No.1 sexologist Top ranking sexologist’,
AAA Teleshopping P.Ltd:
Sampoorna Vastu Shanti Sangreh advertisement shows that
some TV actors claim that this product will do Miracles and will remove all the sorrows of
the buyers of this product.
Shri Guru Nanak Dev Ayur Dispensary:
The advertisement claims ‘Assured treatment of
hair problems (visual indicates baldness), skin disease, obesity.’
Clarins White Plus claims that ‘After 4 weeks, Asian women testing this product
saw the following results: 91% Less yellowish skin tone, 87% More even and clearer
complexion, 87% Improved rosy luminescence’ Super: Satisfaction test, 53 Asian women,
Suo motu: Johnson & Johnson Ltd (Johnson Baby Soap) claims Saumyata ke 12 tests’.
Dabur India Limited: Fem Bleach Cream claims that is is ‘the first dermatologically tested
Go Addiction Plus claims that, ‘the use of this product for the perfect cure for the people
addicted with alcohol, cigarette, tobacco, etc.
Procter & Gamble Hygiene and Health Care Ltd: However the claim “Wella color provides
superior damage protection”, was not substantiated.
Anurag Aggarwal Institute of Public Speaking:
The claims ‘ISO9000-2000 certified’, MPs from
various political parties as their clients, ranking by Google as No.1, were not substantiated. The
Website Ad contravened Chapter I.1 of the Code. The complaint was UPHELD.
Saffron Eduworld Pvt Ltd’s Saffron Eduworld Coaching, BSC Academy, National Institute of
Banking, Tara Institute, Lakshya Bankers, National Institute of Nursery Teachers, Jeet
Conceptual Classes, Indian Institute of Emergency Medical Services (IIEMS), Karunya
University’s Karunya School of Business, Leadership and Management
Complaints against advertisements of All above educational institutes were UPHELD because of
unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the no.1 in
their respective fields’.
Bajaj Electricals Ltd:
Bajaj CFL Bulbs shows poor lighting, hides skin fairness of a girl who has to
meet a potential suitor the next day. The ad denigrates women based on the color of the skin of
the girl. The complaint was UPHELD.
FOOD & BEVERAGES
The CCC concluded that the claims mentioned in these 8 advertisements were not substantiated.
The advertisements contravened ASCI’s Code. The complaints were UPHELD.
Organic Living Pvt Ltd: Organic Living Fat Out Oil claims that it removes excess fats in few
days of its use.
Star Vision Aloe Star Juice: Claims that it helps ‘control high blood pressure in 30 days.
Effect starts from the 1st day.’ ‘First time in India most viscous, fibrous and pure Aloe Vera
Cadbury India Ltd: Cadbury Choclairs claims that this chocolate does not stick in your
teeth. They changed their name from Cadbury eclairs to Cadbury choclairs claiming the
chocolate does not stick.
Nashik Vintners Pvt. Ltd: Sula Vineyards claims that ‘Diwali Manaye Bharat Ki Pasandida
Wine Ke Saath Sula Vineyards A/c. 12.5% v/v.’
Jeevan Sanchay Distributors: Jeevan Sanchay Soup (powder) claims that ‘Soup Maker -
Best and world's first for reducing weight’, ‘100% Natural’, ‘Jeevan Sanchay Powder
(Churna) - World's first technique for reducing weight’, ‘Without exercise - without
medicine - without fasting - without operation’, ‘Without Chemicals - without artificial
flavours - without sugar - without salt’, ‘This powder is effective on other effects of
obesity along with reducing weight’, ‘Reduce weight 5 to 15 kg in 30 days’.
Vimal: Vimal Pan Masala claims that it is ‘world's No.1 selling Pan Masala’.
Haldiram Foods International Ltd: Haldiram Salted Peanuts claims that the pack shows, a
whole nut which is white and large in size, which appears to be export quality. Whereas
the packet contains cut pieces and roasted half nuts.
ICICI Bank Ltd:
ICICI Pockets advertisement shows a lady driving a scooter with 2 pillion (children
on the back) riders which is against the rules, no one is wearing a helmet and she is also depicted
as promoting unsafe driving as she has only 1 hand on the handle. The Ad depicts unsafe
practices. The website advertisement contravened Chapter III.3 of the ASCI Code. The complaint
Microtek International Pvt. Ltd.:
Microtek Inverter UPS claims that the inverter saves electricity
was not substantiated.
JAM venture Publishing Pvt. Ltd:
The advertisement is a false job advertisement for the Royal
National Hotel, London.
In the TVC, a girl is shown driving a car while another lady sits in the backseat. They are
constantly talking to each other. The protagonist in the TVC is shown driving carelessly and the
TVC shows an unsafe practice. The advertisement contravened Chapter III.3 of the ASCI Code
and the Guidelines on Advertisements for Automotive Vehicles. The complaint was UPHELD.
About Advertising Standard Council of India (ASCI)
Advertising Standard Council of India is a voluntary organization self-regulating advertising
content for the advertising industry. The Role and Functioning of the ASCI & its Consumer
Complaints Council (CCC) is in dealing with Complaints received from Consumers and Industry,
against Advertisements which are considered as False, Misleading, Indecent, Illegal, leading to Unsafe practices, or Unfair to competition, and consequently in contravention of the ASCI Code for Self-Regulation in Advertising.
Source – ASCI
Suggested Reading –
Know about Advertising Standards Council of India [ASCI] and powers
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Saturday, March 15, 2014
Tags – False Advertisement Complaint List ASCI
15 March 2014
In Depth with details ASCI upheld COMPLAINTS AGAINST 87 OUT OF 108 advertisements