TRAI TV Rules for Advertisement 12 Minutes of Advertisement per hour on Television
The advertisement rules are the parts of ‘Standards of Quality of Service Regulations 2012’.
In March TRAI ordered ruled ad duration to six minutes per hour on TV channels.
But on Monday The Telecom Regulatory Authority of India (Trai) on Monday capped the duration of advertisements on television at 12 minutes per hour.
any shortfall in advertisement duration in a clock hour cannot be carried over by the broadcaster.
advertisement breaks during live broadcast of sporting events have to coincide with breaks in the sporting action
The minimum time gap between consecutive advertisement breaks is 15 minutes, except in movie channels, where it has to be 30 minutes.
Broadcasters can also only display full-screen advertisements on television.
Part-screen or drop-down ads will not be permitted.
Reality views by sm –
Tuesday, May 15, 2012
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